UXO
Introducing the most advanced UX Design Tool for student.
Project Type
UX Case Study
Solo Project
Duration
12 weeks
Jul 03 –
Dec 18, 2023
Role
UX/UI Designer
Branding / Art Director
Motion Designer
Tools
Figma
Adobe Illustrator
Adobe AfterEffects
Adobe Premiere Pro
UXO is the most advanced UX Design Tool for Students
"UX Design for UX Designers (Students)"
This was the most challenging, innocent, and punky idea for me to start a new project. As a student studying UX, it was an unforgettable experience to imagine solutions that could help UX designers while organizing the problems I have and the problems my colleagues have. It was countless UX designers who gave wings to my imagination, and through their advice and encouragement, UXO came into the world.
Problem Statement
Beginner UX students under five years of experience have common difficulties with technical limitations.
1. Collaboration Work & Team Composition
Collaboration or cooperation with other UX designers is challenging due to the lack of opportunity.
2. UX research & User testing
All the UX students learn how to do UX research (methodologically), but they need more opportunities to use what they have learned.
3. Review & Feedback
UX students often struggle to find adequate opportunities for feedback due to various technical limitations, such as access to experienced mentors, peer networks, or suitable platforms.
Solution
"Empower students with advanced UX design tools and a digital ecosystem for autonomous problem-solving."
Sign-In Process
Welcome to UXO, Are you ready to explore the UX design world with us?
Users are supposed to provide their demographic information and personal interests, and the data collected in this way is used to deliver customized features for users.
1. Evaluation System
The most advanced UX Evaluation System
Systemized evaluation will be a great motivation for your UX Study
Just upload your UX project. UXO's evaluation system, which has learned over 10,000 UX projects, analyzes and evaluates your project.
Our UX experts will review the assessed data and provide a feedback note.
At the end of the evaluation process, UXO will assign your Level of Expertise based on the evaluated project. This Motivation Theory-inspired solution will make you use UXO as a chance of growth.
2. Collaborative Project
Participate in collaborative projects with various UX designers
There are numerous projects with different topics and particular purposes. Various opportunities will broaden your horizons as a UX designer and will be the first step toward growth.
3. Research Tool
Conduct and participate in UX research in UXO
Based on your demographic information, UXO will curate the various UX research for you.
From simple surveys to in-depth interviews with potential users, various UX research is prepared.
User Research
Donald Norman, a cognitive scientist, joined the team at Apple in the early 90s as their User Experience Architect—making him the first person to have UX in his job title. He came up with the term “user experience design” as a way of encompassing all that UX is.
Product Concept
If UX Design is about solving people's problems and dreaming of a better world, why don't we solve the problems we have studying UX Design?
Target Users
UX Design Students under 5 years of experience in the U.S.
User Survey
What problems do you have as a UX student?
1. Academic Challenges
95%
UX students answered that lack of relevant experiences including collaboration, hackathon, mentorship is their biggest academic challenge.
2. Collaboration Works
20/24
3. Feedback
Persona / User Journey
What are students' current UX project journey?
I applied the pain points of UX students derived through desk research and user surveys to two personas, Mark and Helena.
Following the UX work journey of two personas with different environments and characters, I tried to specify the problems and get close to the frictions.
Key Friction
By comparing and analyzing two personas with different characteristics and personalities, I found the key frictions in their UX design journeys.
Solution Ideation
Solution Ideation
For organic and autonomous problem solving, I intend to use Motivation given by systemized evaluation and feedback as a “Driving force.”
When students interacted with the full gamified application, which included the systemized evaluation displayed the best impact over all the sessions. Intrinsic motivation showed the highest results among all the sessions, increasing by 28%
Intrinsic motivation
+28%
Let's design a gamified UX evaluation system using artificial intelligence to amplify the user's intrinsic motivation.
UXO's brand design created by connecting the beginning and end of User Flow found in the User Journey Map
Key Solutions
Each of the three solutions has been derived to solve the three problems.
1. You can easily create and participate in various collaboration opportunities
Various collaboration project opportunities are available in UXO, from a short-term UX hackathon to 6 months UX certificate study group. According to the evaluation result, users can collaborate and connect with UX students with similar levels of expertise.
2. Conduct, participate in, generate your research in UXO
Based on users’ demographic information, UXO suggests your survey and testing to our users. Our advanced language model AI will suggest the right research structure for your target and goal.
3. Systemized and Gamified Evaluation for your project with our most advanced UX Evaluation process
Users can easily upload their UX work to get the systemized evaluation and feedback from UXO AI & UX professionals. Evaluation is a powerful motivation for growth and a strong driving force to use this product.
Design Process
IA / Sitemap
In addition to the three main features, the signing-in process was added to complete four groups of information architectures.
Wireframe / Low Fidelity
Validation / User Testing
Hey UX Designers!
Can UXO enhance your UX design experience?
Design Refinement
Search & Filter
Three UX professionals gave me a great insight about “Search / Filter”.I learned that there’s a certain area where “Search / Filter” feature can enhance the usability.
Interview Timetable
In the research feature, Users can participate in interviews that they are interested in. However, in the case of In-depth interviews, unlike simple questionnaires, the usability had to be taken seriously because they were conducted 1:1 for a long time.
The usability can be increased by using a booking system such as Airbnb's booking system.
AI is not a god
"AI is not a God" is about Feasibility of the ideation.I looked back on whether the solution I conceived through feedback was overly dependent on AI.
That's why the solution was designed to limit AI technology to Quantitative Evaluation through Machine Learning and to receive specific feedback on the project from UX experts.
High Fidelity Wireframe
After the user-testing, I started beliving that this product is going to work. With the confidence, I developed the high fidelity wireframe.
Design System
Branding
In solution ideation, I emphasized the design of autonomous and organic solutions inspired by the Motivation theory. UXO's core design system and logo design were also created under the same design philosophy.
Design System
I have put much effort into building a rigid design system to deliver solutions and features to users without inconvenience.
What I learned from the project
1. Learning from User Testing and Feedback
Throughout the project, regularly testing with users and getting their feedback was crucial. It helped us refine the design to make sure it really clicked with our target users. This ongoing process showed us how important it is to listen to users at every step, reminding us that design is always evolving and we should always strive to make it better.
2. Personal Growth
Engaging in this project significantly contributed to my professional development. It deepened my understanding of UX design principles and methodologies while fostering personal growth through the cultivation of empathy, creativity, and adaptability. Overall, it was a transformative journey that enriched both my skills and perspective within the UX design field.
