Pers
Pers is an AI digital tool that transforms user-defined traits into interactive, verbal personas.
Project Type
UI Design
Branding
Solo Project
Duration
1 week
May 01, 2024 –
May 07, 2024
Role
UX/UI Designer
Branding / Art Director
Motion Designer
Tools
Figma
TouchDesigner
Adobe Illustrator
Adobe AfterEffects
Adobe Premiere Pro
The most advanced AI Persona Generator
Pers is a digital tool that generates a virtual persona capable of verbal interaction based on nodes (traits) set by the user. It goes beyond simply AI-generating personas. With PERS, you can directly derive and discuss the Persona's User Journey, Pain Points, Feelings, and Insights through conversation. This allows for flexible integration of these insights into your projects.
Background
In the dynamic field of User Experience (UX) design and Human-Computer Interaction (HCI), the cornerstone of creating impactful and user-centric digital products lies in deeply understanding those we design for.
But, how can we, as designers, bridge the gap between our creative vision and the authentic needs of users?
1. Nielsen Norman Group, Design Process Article, https://www.nngroup.com/articles/field-studies/
One of the most effective tools for understanding users is the 'Persona.' A persona is a 'fictional character' that represents various user types within the target demographic likely to use a particular product or service.
Problem Statement
However, 'traditional personas' present several challenges. The personas can be labor-intensive to create and are often subject to subjective interpretations, influenced significantly by the preconceptions of the researchers.
Solution
PERS is a digital tool that generates a virtual persona capable of verbal interaction based on nodes (traits) set by the users
Users can directly derive and discuss the Persona's User Journey, Pain Points, Feelings, and Insights through conversation with the persona. This allows for flexible integration of these insights into users' projects.
PERS is not intended to replace user interviews. Instead, it serves as a tool to provide more in-depth and multifaceted analysis during Persona Journey Mapping.
