Industry

Digital Product

Digital Product

Client

Case Study

Case Study

Team

Personal Project

Personal Project

Role

Product Designer / Art Director

Product Designer / Art Director

Timeline

May, 2024 (4 Weeks)

May, 2024 (4 Weeks)

Pers
– an AI digital tool that transforms user-defined traits into interactive, verbal personas

The most advanced AI Persona Generator

Pers is a digital tool that generates a virtual persona capable of verbal interaction based on nodes (traits) set by the user. It goes beyond simply AI-generating personas. With PERS, you can directly derive and discuss the Persona's User Journey, Pain Points, Feelings, and Insights through conversation. This allows for flexible integration of these insights into your projects.

Background

In the dynamic field of User Experience (UX) design and Human-Computer Interaction (HCI), the cornerstone of creating impactful and user-centric digital products lies in deeply understanding those we design for.


But, how can we, as designers, bridge the gap between our creative vision and the authentic needs of users?

1. Nielsen Norman Group, Design Process Article, https://www.nngroup.com/articles/field-studies/

One of the most effective tools for understanding users is the 'Persona.' A persona is a 'fictional character' that represents various user types within the target demographic likely to use a particular product or service.

Problem Statement

However, 'traditional personas' present several challenges. The personas can be labor-intensive to create and are often subject to subjective interpretations, influenced significantly by the preconceptions of the researchers.

Solution

PERS is a digital tool that generates a virtual persona capable of verbal interaction based on nodes (traits) set by the users

Users can directly derive and discuss the Persona's User Journey, Pain Points, Feelings, and Insights through conversation with the persona. This allows for flexible integration of these insights into users' projects.

PERS is not intended to replace user interviews. Instead, it serves as a tool to provide more in-depth and multifaceted analysis during Persona Journey Mapping.

Truly I tell you, unless you change and become like little children, you will never enter the kingdom of heaven.

© 2025, Téo Kim

Truly I tell you, unless you change and become like little children, you will never enter the kingdom of heaven.

© 2025, Téo Kim

Truly I tell you, unless you change and become like little children, you will never enter the kingdom of heaven.

© 2025, Téo Kim